“Strategically, operationally and culturally, companies need to reconsider their entire approach to data management, and make important decisions about which data they choose to use, and how they choose to use them… Most businesses have made slow progress in extracting value from big data. And some companies attempt to use traditional data management practices on big data, only to learn that the old rules no longer apply.”.
- Big data: harnessing a Game-Changing Asset,
Dan Briody
Economist Intelligence Unit